Virgin Voyages launched in March 2020, and their lighthearted, rebellious brand aims to make their adult-only crowd have the time of their lives while at sea. With so much to do and so little time, sailors need a way to know what’s happening around the ship and where they can take their cruisin’ to a whole other level. Partnering with copywriter and content strategist Stephanie Boswell, we imagined a Virgin Voyages app experience that sailors can easily use before setting sail and while onboard to help navigate the ship and events. The app is fit for the promise of sun-filled mornings or late nights under the stars.
A series of posters promoting an exhibition featuring Eye Miniatures at the Metropolitan Museum of Art.
Eye Miniatures were a piece of jewelry worn by people in the 17th and 18th century. They contained paintings of a loved ones eye and were often mourning jewelry.
Logo and identity package for Suzy Bishop, of Wes Anderson’s film Moonrise Kingdom.
Branding and packaging for a Native American aromatherapy company called Kindled Spirit.
A friend in Fine Arts helped me to create a product unique to the Kindled Spirit brand. I directed her so that the design of the ceramic oil diffuser corresponded with the style and color of the packaging.
Ceramic oil diffuser: Shelby Nichols
Illustrated label design for Nectar, a peach moscoto blush wine.
Packaging and label design for Tortoise Back Brewing Company. Features four outstanding hand crafted brews. White Tail Pale Ale, Midnight Porter, Feathered Lager, and Arrowhead IPA.
Tortoise Back Brewing Company is based on the Native American myth, The World on the Turtle's Back. Each type of beer represents a different character from the story through illustration and copywrite.
Branded and created an advertising campaign for the pioneer product ARO, the world’s first contactless payment ring. The campaign includes logo, packaging, advertising series, mobile app, guerrilla advertisement, and giveaway item.
I collaborated with Hank Washington to create this conceptual project.
For this piece, we decided the series of advertisements and guerrilla advertisement would be displayed in subway stations, train stations, airports, and bus stations to target people on the go. The guerrilla advertisement is combined with our giveaway item. It's a free claw machine that dispenses capsules filled with a ring holder and a plastic ring that simulates the actions of the actual ARO ring. The ring holder is meant as an incentive to buy the ARO ring. The plastic ring has a barcode on it and is good for a "one time use only" discount towards any of the restaurants listed on the interactive screen next to the claw machine.